Prior to publication the sales and marketing team in the UK and US will put together a sales and marketing plan specifically for the title. We try to ensure the campaigns and promotions are strategically planned and all the forthcoming sales and marketing opportunities analysed to ensure maximum response and eventual success.

In addition we welcome your ideas and suggestions for publicising your book. Please contact us with news of relevant conferences or meetings you may be attending, associations and societies that you feel would be interested in the subject, and any further ideas you have for publicising the book. Your main contact at Pharmaceutical Press will be the Commissioning Editor who will be happy to pass anything on to relevant members of the rest of the team.

Direct Mail:

Promotional Leaflets and the Pharmaceutical Press Annual Catalogue

• All titles published are featured in the Pharmaceutical Press product catalogue published annually in October. Around 30,000 copies are printed to be mailed to specific groups and for display at conferences and exhibitions worldwide.
• Leaflets are produced for individual and groups of related titles that are then used in direct mail campaigns.
• Our direct mail is targeted at individuals, institutions and companies worldwide. These markets include: previous purchasers of old editions and related products, libraries, individual members of special interest groups, pharmaceutical companies and their libraries, the scientific and medical book trade, pharmacy academics and schools of pharmacy, community and hospital pharmacists, and other healthcare professionals who may be interested in the title. Lists of "known buyers" are also sourced from other publisher's including society and association-based publishers.

Solus Flyers

• Based around the cover of the book a flyer is produced for promotional purposes and will be displayed at conferences or used in various mailings carried out throughout the year.
• The author will be sent about 50 of these for your own use and distribution as deemed appropriate.

Promotional Advertising:

• We will use promotional advertising in relevant academic journals - our titles and external ones.
• A series of adverts will be designed and run in the Pharmaceutical Journal which has a worldwide circulation of around 52,000 copies.

E-marketing:

• All titles feature on the Pharmaceutical Press website: www.pharmpress.com. This website receives around 40 000 visitors a month. It presents information on all out titles in our online catalogue with the opportunity to purchase books through a secure ordering system.
• In addition we offer other societies and associations and online booksellers information so they can feature the title on their websites.
• We send out email notification of new publications to customers through the website on a regular basis.
• The N. American Office email an e-newsletter to a gowing list of over 3,000 customers featuring the title every month.

Conferences and Exhibitions:

• Pharmaceutical Press attend around 25 key conferences throughout the year. At these meetings we will have an exhibition stand and relevant books will be displayed with promotional material, often available for sale to delegates.
• In addition we continuously research other meetings specific to the title. Publicity materials, flyers, inserts or small book displays will be arranged for these meetings.

Organisations and Societies:

• Contacts will be made with specific organisations with a possible interest in the title to organise promotional activities such as mailing their members, advertising in their journals and promotion at their conferences. We currently have co-marketing and re-selling partnerships with the ACCP, APhA, ASHP and DIA.
• These also include various student bodies including the British Pharmaceutical Students Association, European Pharmaceutical Students Association and the International Pharmaceutical Students Federation.

Review Journals:

• Upon publication the title will be sent to a number of journals based in that field for review. We are open to suggestions as to which journals the title is best sent to for review. Also journals can specifically request a copy of the book.

Sales Teams

Pharmaceutical Press has an international network of distributors and agents in order to sell your title worldwide.

Sales representatives sell in the following countries:

• UK and Ireland
• Benelux
• Scandinavia, Finland, Iceland and the Baltic States
• France, Italy, Portugal, Spain and Greece
• Sub-Saharan Africa
• Middle East
• Asia
• North and South America and the Caribbean

As well as making sure that books are ordered and stocked, by bookshops and wholesalers, representatives will use their contacts to ensure publications are included in appropriate in-store promotions, bookshop catalogues and proposed reading lists.

Representatives also visit university departments to encourage academics to use Pharmaceutical Press books as references and teaching aids.

International Distributors and Agents:

Distributors hold stock of all Pharmaceutical Press titles, and operate in the following countries. Additionally, these distributors promote PhP titles through their network of sales representatives who call on retail, library, and professional customers, as well as promoting our titles via their respective marketing programs (website, eNewsletters, newsletters) and displaying at the various trade and association shows they exhibit at.

• USA
• Canada
• Japan
• Australia
• New Zealand
• Israel
• Germany, Austria and Switzerland
• Pakistan
• Indonesia
• Republic of South Africa
• Turkey

• We encourage the worldwide scientific and medical book trade to stock and sell titles on our behalf. Our team of international sales representatives are key in ensuring this and we hold an annual sales conference in order to notify them of our titles. Here advance information and book jackets are supplied to the representatives for use on trade visits and to international distributors.
• Pharmaceutical Press annually attends the trade events: London International Book Fair, March and Frankfurt Book Fair, October.
• In addition we ensure inclusion in bibliographic listings used by the international trade of all Pharmaceutical Press titles.

Spain

A sample copy of each new title is sent on publication to Ars XXI, our Spanish joint venture agreement partners. They then have 3 months in which to decide whether or not they want to translate the title. If not, the title details are added to the mailing list for our other Spanish contacts. If anyone expresses an interest then they are sent a sample copy for review and negotiations follow from there.

Rest of the World

Unless completely UK centric in their appeal all new titles are added to the mailing lists sent out to all foreign rights contacts. Again, If anyone expresses an interest they are sent a sample copy for review and negotiations follow from there.

The titles are also presented to existing and new contacts attending the London and Frankfurt annual book fairs.